Proven programs that drive real sales performance.
Why Leading Businesses Trust Rooftop Sales
We don’t just teach sales – we transform the way you sell. Our results-driven approach combines the art and science of modern selling to create lasting behavioural change.
Proven Results
Expert-Led Training
UAE-Focused Approach
Rooftop Sales is a Leading Sales Coaching, Training & Consulting Company in UAE
The world of sales has fundamentally changed. With 40% of sales leaders missing their revenue targets post-pandemic, the old playbook of aggressive pitches and pushy tactics simply doesn’t work anymore. Today’s customers are more informed, more discerning, and have more choices than ever before. The question isn’t whether you need to adapt – it’s whether you’re ready to lead the change.
At Rooftop Sales, we are a leading sales training and consulting company headquartered in Dubai, serving businesses across the UAE. Our mission is simple: to help organisations and individuals master the modern approach to selling. We combine innovative technology, proven methodologies, and decades of real-world experience to transform how your teams connect with customers, close deals, and build sustainable revenue streams.
Our comprehensive sales training programs cater to every level of your organisation. Whether you’re looking for executive coaching Dubai professionals trust, sales manager coaching that develops future leaders, or business sales training that elevates your entire team’s performance, we have solutions designed specifically for your needs. For entrepreneurs and CEOs seeking exponential growth, our mastermind programmes offer the strategic insights and accountability frameworks needed to scale from 2X to 10X.
Ready to transform your sales results? Let’s Connect and discover how our sales coaching programs can help you exceed your targets.
Our Proven 4-Step Sales Training Process
Discover
Customize
Transform
Sustain
Meet Alifiya Sura – Founder & CEO
With over two decades of global sales expertise, Alifiya Sura has driven more than 100 million dollars in revenue for leading international brands. A trusted industry leader, she has built powerful networks, delivered consistent results, and earned a reputation for transforming sales teams into high-performing units that drive revenue growth, profitability, and long-term business success.
24 Years of Experience
From sales leaders to enablement teams — we build customer-facing teams that grow.
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Sales Leaders
Learning & Development Leaders
Enablement Leaders
What Makes ASLAN Different
We help teams lead with trust. Because trust opens doors, builds influence, and drives lasting growth.
Methodology Agnostic
Already have a methodology? We don’t replace; we enhance. Our tools and language fit into your systems and elevate what’s already in place.
Selling
to Your Reality
Sustainment
Agnostic
Performance
If your team is stuck chasing targets without a clear strategy, they’re spending more energy on guesswork than actual selling.
Most companies invest in training but never see results because real coaching is always missing.
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You can learn more from our asked questions
Most sales training focuses on scripts and persuasion tactics. We focus on building trust and understanding how modern buyers actually make decisions. If your prospect doesn't feel heard, no pitch will work. Our approach transforms how your team connects with even the most disengaged buyers, creating real conversations that lead to real closures.
We track four key areas: mindset shift, sales activity levels, skill development, and revenue impact. This framework helps us pinpoint exactly where your team needs support if results aren't improving, so we can adjust the approach and keep progress on track.
Real transformation takes time. While our workshops create immediate shifts in thinking and approach, our full implementation process typically spans 3 to 6 months to ensure lasting behavior change. We don't believe in one-time training — we partner with you throughout the entire journey.
Absolutely. We tailor every program to fit your industry, sales process, team structure, and business goals. We don't force a one-size-fits-all system — we enhance what's already working and address the specific gaps holding your team back with proven strategies.
Your team will master skills like building buyer trust before pitching, uncovering real needs through strategic questioning, creating value-driven conversations that resonate emotionally, advancing deals without pressure, and handling objections by listening rather than pushing harder.
Process
